German Women: plan for Q4 & 2027

Questions for Ska, September 2026. Women only, job date, euros before tax and expenses, January–September unless stated.

The numbers say what happened; only you know why. Pick an answer for each line and add a note where it helps. When you're done, press Send my answers to Wilbur at the bottom. Your answers also stay in this browser if you come back later.

Clients that dropped or stopped

Client	2025	2026
Wiethe Content	€151.8k	€95.4k
ORENDT Studios	€47.6k	–
Zalando Studio Berlin	€36.2k	€8.6k
Zalando Lounge	€19.4k	€5.5k
Poolhouse	€23.6k	€14.3k
RAINS	€23.4k	€3.0k
Pimkie	€21.5k	€6.5k
Otto	€20.2k	–
Dessange	€20.0k	–
Tesco	€18.9k	–
Marc O'Polo License	€18.0k	–
Camille Albane	€13.0k	–
Armed Angels	€12.6k	–
Ganni	€12.0k	–
Popular	€12.0k	€3.0k
Drykorn	€9.1k	–
Vila	€8.0k	–
Marc Cain	€6.2k	–
H&M (booked €23.5k last Oct–Dec)	–	€3.6k
Lufthansa (booked Q4 in 2024 and 2025)	–	–
Catrice (booked Q4 in 2024 and 2025)	€4.3k	–

Clients that booked in the spring and not since

Client	2026	What happened	Note
Adidas	€39.2k
mytheresa	€19.8k
Sebastian	€18.0k
Audi	€13.5k

Models who earned in 2025 and little or nothing in 2026

Model	2025	2026
Nicole Boma	€47.8k	–
Ivon Zito	€32.8k	€7.4k
Hakima Duot	€29.9k	€2.6k
Robee Breevaart	€25.2k	–
Elvina Patrick	€22.9k	€4.3k
Floor Vrins	€22.2k	–
Dora Eros	€20.0k	–
Ambre Madianna	€19.8k	€2.8k
Jane Galt	€20.1k	€6.5k
Louise Wedel	€16.0k	–
Deborah Akanni	€15.1k	–
Anna Pavlova	€15.0k	€2.0k
Ines Barthelemy	€12.9k	–

Six questions

1. January–March 2026 was €116k below the same months in 2025, and April–September is level with 2025. What happened in the first quarter?

2. Wiethe is down €56k (−37%) this year. Budget, model mix, or another agency? What is booked with them for October–December?

3. Only 10 of last year's 47 new clients booked again this year. What happens after a client's first job today?

4. Adidas, mytheresa, Sebastian and Audi booked in the spring and nothing since. What would bring each of them back before December?

5. Which of this year's new earners (Chien Yu, Regina Wong, India Tuersley, Alice Magelli, Bente Wesselink) could carry more, and what are they missing?

6. What do you need from us for Q4 and January: new faces, test shoots, client visits, pitch packs, or time freed from admin?

Thank you. Next step: we go through your answers together and turn them into the Q4 tracker and the 2027 plan.